While these four friends aren’t sure which one of them exactly came up with the concept for reflectionaudio.com, Mallory is happy to take credit.

After a rather poor experience at a major retailer while trying to purchase a large tent which would fit him as well as the rest of his family, he recalls saying in passing to Todd, “We should just start our own website for tents, because we could do a way better job than them.” Well, next to camping of course! Mallory is from Texas, which is where he met Todd through mutual friends.